It’s no secret that marketing is competitive, and gaining an edge over competitors is as easy as finding out what they’re doing. This blog will show us how to improve a marketing plan with metrics. Metrics and Analytics Creating a successful marketing plan is all about understanding our customers and measuring the success of our …
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The trucking industry is vital to the American economy, hauling billions of dollars worth of goods across the country each year. A well-managed fleet system is essential to the success of any trucking company, large or small. To put it briefly, fleet management is the process of planning, organizing, and controlling the operations of vehicles. …
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As the marketing industry in 2022 continues to grow, so has the demand for companies to use influencer marketing in order to gain more exposure for their product and services. This article explains how influencers can help us reach our target market and increase sales. Influencers: Who Are They? Influencers are people who have a …
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As a small business owner, you may not have the luxury of taking a vacation whenever you want. But that doesn’t mean you can’t find ways to get away-you have to be creative about it. Here are some tips for taking a vacation when you run a small business: Plan ahead Start by planning your …
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A marketing strategy is a plan that assists your business to be more responsive, agile, and competitive by focusing on customer needs while making the most of opportunities that arise. We will expound on this concept in this blog post and provide you with some advice that can surely help you improve your business when …
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You want to be sure you’re hiring the right person for the job, and that means taking a close look at each candidate. Here are some things to keep in mind during the hiring process: The Process of Hiring New Employees Hiring new employees is always a balancing act. You want to find someone who …
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Many startups and small businesses often struggle with managing the financial side of their business. In this blog post, we give you an introduction to the very basics of small business accounting-specifically, as it relates to costs and financial statements-so you’ll have better chances of running your business successfully right from the start. What is …
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The best place to get money to start a business is from investors. But, sadly not all businesses will qualify for traditional investment. Besides, starting a business may have various other factors to consider, pertaining to which worrying about the initial costs can be another hurdle. However, it can be solved with proper knowledge. This …
If you’re a small business owner, you’re probably used to taking financial risks. You’re willing to take chances, take risks, and occasionally fail. After all, the failure rate for new businesses is expected to hit 67.8 percent this year, according to a survey by the National Small Business Association. But, when your business does fail, …
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Marketing analytics solutions help businesses determine the effectiveness of their marketing efforts, helping marketers make smarter decisions about where to spend their budgets and how to best reach their target demographics. What Are Marketing Analytics? Marketing analytics is a vast subject, but here’s a primer to get you started. Marketing analytics is a way to …
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