Why Ignoring SEO Best Practices Could Be Costing Your Business Customers

In today’s digital world, establishing a powerful online footprint is a key factor in any business’s success. With a myriad of prospective customers scouring the internet every single day, it’s of paramount importance that your business stands out and is easily reachable. This is precisely where Search Engine Optimization (SEO) comes into the picture. Turning …

How to Make a Marketing Plan Better With Metrics

It’s no secret that marketing is competitive, and gaining an edge over competitors is as easy as finding out what they’re doing. This blog will show us how to improve a marketing plan with metrics. Metrics and Analytics Creating a successful marketing plan is all about understanding our customers and measuring the success of our …

How to Use Influencer Marketing to Get More Sales

As the marketing industry in 2022 continues to grow, so has the demand for companies to use influencer marketing in order to gain more exposure for their product and services. This article explains how influencers can help us reach our target market and increase sales. Influencers: Who Are They? Influencers are people who have a …

Developing an Effective Marketing Strategy for Your New Business

A marketing strategy is a plan that assists your business to be more responsive, agile, and competitive by focusing on customer needs while making the most of opportunities that arise. We will expound on this concept in this blog post and provide you with some advice that can surely help you improve your business when …

Marketing Analytics Technology: 5 Platforms to Try

Marketing analytics solutions help businesses determine the effectiveness of their marketing efforts, helping marketers make smarter decisions about where to spend their budgets and how to best reach their target demographics. What Are Marketing Analytics? Marketing analytics is a vast subject, but here’s a primer to get you started. Marketing analytics is a way to …