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Understanding Costs and Financial Statements as a Small Business Owner

Many startups and small businesses often struggle with managing the financial side of their business. In this blog post, we give you an introduction to the very basics of small business accounting-specifically, as it relates to costs and financial statements-so you’ll have better chances of running your business successfully right from the start. What is …

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How To Recover Your Business from Financial Loss

If you’re a small business owner, you’re probably used to taking financial risks. You’re willing to take chances, take risks, and occasionally fail. After all, the failure rate for new businesses is expected to hit 67.8 percent this year, according to a survey by the National Small Business Association. But, when your business does fail, …

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Marketing Analytics Technology: 5 Platforms to Try

Marketing analytics solutions help businesses determine the effectiveness of their marketing efforts, helping marketers make smarter decisions about where to spend their budgets and how to best reach their target demographics. What Are Marketing Analytics? Marketing analytics is a vast subject, but here’s a primer to get you started. Marketing analytics is a way to …

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How to Conduct a Digital Marketing Campaign

Digital marketing is an approach to building and deploying marketing campaigns that use digital channels to deliver marketing messages and drive customer engagement, often online. Digital marketing is a significant part of marketing strategy, and the marketing channels used by organizations are continually evolving. Marketing is an integral part of running a successful business, but …

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What Is Fintech and How Can It Help Your Business?

What is Fintech? Fintech, or financial technology, is the technology that helps you do things with your money that you could have only dreamed about in the past. From using digital currencies to pay for goods and services to investing your savings in new technologies, Fintech is revolutionizing how we do everything with our money. …

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How Companies Use Social Media to Compete With Rivals

Every day, businesses compete with each other for customers. To stay ahead, they must use social media to reach potential customers online. Social media allows small businesses or larger corporations to connect with customers in a way that was not possible before the internet. It also allows businesses to compete with rivals by offering better …

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What Are the Benefits of Using Business Management Software?

There are plenty of different software options for businesses, but some people may be surprised to find out that some of them are available for free. Business management software, for example, has been around for a while, and it can help any small or mid-sized business manage everyday operations. The software tracks information that is …

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