Today’s blog post will discuss how to use media outlets like HARO to generate backlinks. These backlinks, which are also known as “earned” or “natural” backlinks, can increase the credibility of your website and provide a boost to your ranking on search engines like Google.
What is HARO?
HARO (Help A Reporter Out) is a web tool that helps journalists find and interview sources, and it’s one of those things that can make you a better blogger. HARO is the preferred choice for many bloggers and journalists to get quotes from experts and sources on topics that interest them.
The purpose of HARO is to build your list of press releases by writing to a variety of media outlets and bloggers in your industry. That’s why we’re going to help you harness the power of HARO and how to use it to generate backlinks.
Here’s how to use HARO to generate backlinks:
- Check All the Emails
We all know email is a huge communication channel, but how many people are actively working on it? HARO is a fantastic resource. You can gain insights into what publications might be interested in your story or pitch and then contact the reporter directly through their site or blog. You can also use HARO to network with other marketers and bosses to expand your career.
- Familiarize yourself with the Rules
Do you know of the rules of HARO or High Achiever’s ROI? The best way to understand them is through examples, so here are a few rules to remember:
(Rule of) Asking for recommendations: If you ask for recommendations for your site, you’ll get about 10% backlinks from your friends and family. That’s because they have no idea what you’re up to, and they’re trying to help you by giving you credit.
(Rule of) Asking for advice: If you ask someone to put a link to your site on their blog, they’ll get about 20% backlinks from their friends and family.
- Create a relevant, unique, and on the topic pitch
For you to create a great pitch, you must first know what media outlets you should be using to do so. There are many media outlets, and it can be difficult to find the right ones for you. With a few simple steps, you can use HARO to find and publish articles in the media outlets you use regularly. There is a lot to say about pitching, the nature of the content, and opportunities to get in front of those media outlets you need to reach. It’s important to be authentic and relevant to your audience, but also to be able to write well. After all, you don’t want your pitch to read like a high school English assignment. There is a lot of information in the world that we could never cover here, so you’ll have to dig deep to come up with a great pitch.
- Select Good Leads
Selecting the best leads for your content marketing is a crucial component of your content marketing efforts. Often, this involves scouring the Internet for the hottest industry news and finding the best tools for your industry. To get the right leads, you can also rely on the proficiency of companies like Victorious who can help you with the right SEO strategy so that you can continue to generate leads and utilize them for your business benefits. Also, there are other many ways to generate leads, and one of the most effective is by using the HARO. HARO is a tool that allows you to submit your questions to relevant people and groups at the touch of a button and receive responses that are usually very helpful.
- Respond Quickly
Response to Request for Comments (or HARO) is an online message board that allows companies to post a request for a journalist or journalist’s expertise. When a journalist responds, the requestor can choose to respond to that message or one of the other posts. When a journalist does not respond to the requestor, the requestor can mark the message as a “thanks,” and the requestor can send out an automated HIGHLY qualified link to the article or blog post referenced.
- Establish Connections
Nowadays, there are countless ways to generate backlinks for your website, but the easiest by far is to use HARO – just a few minutes a day can help you get the backlinks you need to rank in Google. The help you’ll get isn’t always going to be directly related to your search term, but reaching out to experts in your industry is a great way to grab their attention, generate qualified links, and, most importantly, build a good relationship with them.
If you are looking for a way to generate backlinks that is hands down the most effective and cost-efficient, then this is for you.