Marketing Analytics Technology: 5 Platforms to Try

Marketing analytics solutions help businesses determine the effectiveness of their marketing efforts, helping marketers make smarter decisions about where to spend their budgets and how to best reach their target demographics.

What Are Marketing Analytics?

Marketing analytics is a vast subject, but here’s a primer to get you started. Marketing analytics is a way to measure and analyze marketing efforts. Many marketers do their analytics manually, but plenty of tools out there make data collection a breeze. Some of the most popular marketing analytics tools include spreadsheets, Google Analytics, and Tableau.

For any business, planning and executing a marketing strategy is essential to increase awareness and conversions. When carrying out these strategies, it’s also necessary to track and monitor these campaigns to see which ones are effective. Marketing analytics is a tool used by businesses to track and analyze data on their website and social media. Businesses can use marketing analytics to determine which marketing strategies are effective and which are not, so they can adjust their strategies accordingly.

Additionally, various data analytics companies, such as Adverity (, make it relatively easy for businesses to collect and analyze marketing data and compare them with their competitors’. Marketing analytics is also used to help businesses predict their future sales to adjust their marketing budgets accordingly.

Marketing Analytics Techniques

Now that we have established the importance of marketing analytics, it is time to discuss the benefits of these techniques. The benefits include fast data mining, quick database queries, and heightened competitive intelligence. All these techniques make the process of data gathering faster, more efficient, and more transparent.

The world of marketing and analytics is a constantly changing one. In order to stay ahead of the competition, marketers must constantly adapt to new technologies and techniques in order to better serve their customers and position their company as an industry leader.

With the rise of digital marketing and social media platforms, companies today have endless opportunities to market their products and services directly to potential customers. Marketing analytics techniques are key to understanding how and where to target your marketing efforts for maximum results. Google Analytics and Google AdWords are two popular web analytics tools that help businesses track how their audience engages with their online content.

  • Google Analytics – Google Analytics is a powerful tool that you can use to analyze your website traffic. It provides many reports that you can use (such as traffic by hour, traffic by country, mobile devices, and browser type). However, to understand the value of Google Analytics, you need to understand how to interpret the data you see. Google Analytics 4 Training, hence, is necessary as it provides you with the knowledge and skills needed to use the tools that can analyze your website’s traffic.
  • Google AdWords – Google AdWords is Google’s advertising platform, and it allows businesses to place ads on the Google Search Network and Google Display Network. This network reaches 90% of internet users, with an estimated 3.3 billion people searching on Google every month.

What Are Some Tools That Can Help?

There are many tools that can help with the process of marketing analytics:


This new technology uses machine learning technology and data analytics to help companies make smarter marketing decisions. Improvado uses data to find qualified leads, refine marketing tactics, evaluate acquisition channels, and optimize marketing campaigns.


Domo’s business model is to offer a new Software-as-a-Service (SaaS) or Cloud-Based Marketing Technology Package for companies that would like to integrate and manage Marketing Technology tools and data in a single cloud-based system. Domo’s Marketing Technology Platform is a 3rd party software as a service (SaaS) solution that allows companies to integrate and manage all Marketing Technology tools in a single cloud-based platform.


Datorama is one marketing analytics technology solution that is growing in popularity. Datorama is a platform that provides essential marketing insights, including cross-channel campaign performance, social insight, and A/B and multivariate testing. is a marketing analytics platform that allows companies to gain a clearer picture of who their users are and what they’re doing, all through a series of simple, intuitive dashboards. offers three core components


Supermetrics offers a simple and flexible automation platform that solves this problem so that marketers can focus on strategy. Supermetrics’ industry-leading technology tracks social, mobile, and site data and multiple ads and keyword channels and returns actionable data and insights to marketers.

Marketing analytics is becoming increasingly important for organizations that want to maintain their competitive advantage in a rapidly changing global marketplace. Marketing analytics technology is designed to track and analyze customers’ preferences and behaviors with the goal of optimizing marketing efforts and achieving a better return on investment (ROI). Marketing analytics empowers marketers with more valuable customer insights, helping them make better-informed decisions, resulting in better customer experiences.

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